It dawned on me last night while watching Primus at the Ottawa Bluesfest - Primus is not for everyone. Then I took it a little further lots of stuff is not for everyone and that is an O.K. thing. I spend pretty much all my day trying to think why everyone does not use PickupPal - everyone needs PickupPal - you are crazy if you don’t just love PickupPal. No the crazy one is me - there are tons of people who will never use PickupPal - won’t even go there - will never rideshare with someone else - and you know what that is totally cool. We are working on making PickupPal even better and we have some awesome new features for V2 and the people who will really enjoy it are the ones who want to use PickupPal. Everything is about making it easier for our members to find others and to streamline the whole PickupPal process. I know that saying “Everything is not for everyone” probably sounds a bit lame - however the design decisions you have to go through to make the site appeal to a mass audience start making it work less for those who really want to use it. So in that spirit we want to stay true to our goal - getting people to ride together and stay on that track - just make it easier to do.
In any event I was just having this total Seth Godin Moment where you realize that you can’t be everything for everyone - but you should strive to be the best for those that want what you got.
NOTE: I love Primus and this YouTube clip was taken by someone who must have been standing right beside me and John Biro - PickupPal’s Security Analyst, (and also one of my best friends) - Primus is not for everyone but for the approximately 10,000 fans last night they put on an awesome show!.